Founded in 1997 with the aim of combining nature-inspired formulas with pioneering technology, Japanese brand NatureLab offers a vast array of hair care and personal care items through its 80 sub-brands. Among the most well-known are Moist Diane and Maro Men, both of which provide botanically-based hair care solutions for a range of hair types. Another popular brand is LAVONS, a home fragrance specialist with a product range spanning from aroma diffusers to fabric refreshers. NatureLab's bestsellers include the Perfect Beauty Extra Shampoo from Moist Diane, 3D Volume Up Shampoo EX from Maro Men and Le Linge Room Fragrance from LAVONS.